‘This is a fantastic initiative and we hope to reassure veterans that help is available’
The campaign has been developed with local veterans, Armed Forces organisations and health partners.(Image: East Riding of Yorkshire Council)
The numerous challenges veterans face as well as vital support have been highlighted in a new campaign. Developed by Armed Forces organisations, health partners and veterans themselves, the new project aims to show the importance of seeking support, rather than battling on in silence, and how veterans are an integral part of communities.
The campaign, commissioned by East Riding of Yorkshire Council and jointly funded with Hull City Council, consists of three short films, created by JayJay media. The films feature veterans and professionals and explore what it means to be a veteran.
The campaign was developed with local veterans from across the East Riding and Hull area, and aim to encourage open conversations, challenge stereotypes and reduce stigma. It is also devised to show that a range of support is available in Hull and East Yorkshire, for veterans and their families. Organisers are also working with Op COURAGE (North of England), the NHS Veterans Mental Health and Wellbeing Service.
The service provides specialist support for serving personnel that have a discharge date in the next six months, non-mobilised reservists, veterans and the families of all serving personnel reservists and veterans. The campaign is being advised by Dr Jo Bell, from the University of Hull ’s School of Psychology and Social Work.
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It shows certain challenges that may be experienced after military service, including mental health issues such as PTSD, anxiety, depression, addictions, or suicidal thoughts. A focus is also made on how it can be difficult to transition back into the civilian world, as well as on financial, family, housing, and employment issues.
Councillor Liam Dealtry, East Riding of Yorkshire Council Armed Forces Members Champion said: “We are proud to honour the service of our veterans and recognise their commitment. This is a fantastic initiative, and we hope to reassure veterans that help is available, and encourage anyone in need to seek the support that can make a difference.”
Councillor Linda Tock, Hull City Council’s Veterans and Armed Forces Champion, said: “We proudly mark the sacrifices made by our veterans at this time of year, where we remember those no longer with us but also recognise the brave men and women in our communities who have defended our country.
“It is hard to imagine the things that our forces personnel have seen and experienced, and it is vitally important that they know that support is available for them and their loved ones. They don’t need to suffer in silence, and we hope that this campaign can lead to veterans coming forward to seek the help they may need.”
The three campaign films are available to watch on YouTube. They are Can you spot the veteran?, Asking for help and finally Help and support for veterans.
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